Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment

The concept of luxury has become part of modern Western culture, and this book explores the many issues and debates surrounding it. It examines the industry structures, hierarchies, and working structures of the ateliers, production facilities, origin of materials, manufacture, and technology's impact on consumption, retail, and sales. The authors, who are practitioners and academics, offer distinct viewpoints on luxury, appealing to academics, educators, industry specialists, and anyone interested in the concept.

Format: Hardback
Length: 228 pages
Publication date: 30 June 2022
Publisher: Intellect Books

The concept of luxury has firmly established itself within contemporary Western culture, permeating both established and emerging economies. This comprehensive book delves into the myriad issues and ongoing debates surrounding the notion of luxury, offering a comprehensive exploration.

In this groundbreaking research, the authors address contentious topics surrounding perceptions of luxury, its intricate relationship with contemporary branding strategies crafted by marketers, and the profound impact this has on consumers and their purchasing habits. Crafting Luxury takes a deep dive into the realm of luxury and luxury brands, encompassing a wide range of entities, from established conglomerates with a long heritage to emerging models with innovative practices. It examines the industry's structures, including production processes, hierarchies, and their profound influence on both internal and external perceptions of luxury, spanning from the makers to the sellers and consumers alike.

Furthermore, the book pays close attention to the working structures of ateliers, production facilities, the origins of materials, manufacturing processes, and the transformative impact of technology on consumption, retail environments, sales, and overall consumer experiences. By providing a firsthand insiders' perspective, Crafting Luxury offers a profound understanding of this complex world.

The authors of this book are accomplished practitioners and academics with diverse backgrounds. Their unique perspectives and multidisciplinary approaches bring a wealth of knowledge and diverse viewpoints to the debate surrounding luxury. Each author brings their expertise, ranging from design and jewelry to brand strategy, fashion design, architecture, and business management, contributing to a comprehensive analysis of the subject matter.

Crafting Luxury appeals to a wide audience, including academics and educators, industry specialists, and anyone with an interest in luxury as a concept. It serves as a valuable resource for those studying art history, history, social sciences
sciences, marketing, and related disciplines. By offering a comprehensive and interdisciplinary exploration of luxury, this book provides valuable insights into the multifaceted nature of this intriguing phenomenon, fostering a deeper understanding of its historical, cultural, and societal implications.

Weight: 606g
Dimension: 176 x 249 x 21 (mm)
ISBN-13: 9781789385335
Edition number: New ed