Craftspeople and Designer Makers in the Contemporary Creative Economy

This open-access book explores the experience of working as a craftsperson or designer maker in the contemporary creative economy, based on 180 interviews with peak organizations, established and emerging makers, and four years of fieldwork across Australia. It offers a unique insight into the motivations and challenges facing contemporary makers in an increasingly crowded marketplace.

\n Format: Hardback
\n Length: 259 pages
\n Publication date: 15 September 2020
\n Publisher: Springer Nature Switzerland AG
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This open-access book delves into the realm of working as a craftsperson or designer maker in the contemporary creative economy. The authors employ evidence from the sole significant empirical study to examine the skills needed and the challenges confronting contemporary makers in a rapidly growing marketplace. Drawing from 180 in-depth interviews with prominent organizations, established and emerging makers, and four years of fieldwork across Australia, this book provides a unique perspective into the motivations driving individuals who aspire to earn a livelihood through their craft or designer maker practice, as well as the challenges and opportunities they encounter as they navigate this landscape of renewed international interest in artisanal and handmade goods. Packed with a wealth of real-life experiences, this book caters to both academic and practitioner audiences, offering valuable insights and practical knowledge.

Introduction:
The contemporary creative economy is characterized by a thriving craft and designer maker sector, where skilled artisans and designers create unique and high-quality products. However, the journey of working as a craftsperson or designer maker is not without its challenges. In this book, we will explore the experiences of these individuals and the skills required to succeed in this industry.

Skills Required:
Craftsmanship is at the heart of craft and designer maker practice. Makers must possess a deep understanding of their materials, techniques, and processes to create exceptional products. They must also be able to adapt and innovate as the market evolves, constantly seeking new ways to improve their products and stay ahead of the competition.

In addition to technical skills, makers also need to develop strong business acumen. They must understand marketing, sales, and financial management to promote their products and achieve profitability. Networking and collaboration are also crucial skills, as makers often work with other artists, designers, and manufacturers to create collaborative projects and expand their reach.

Challenges Faced:
The contemporary creative economy is highly competitive, and makers face numerous challenges in their pursuit of success. One of the biggest challenges is the increasing commodification of handmade goods. With the rise of online marketplaces and mass production, it can be difficult for makers to differentiate their products and stand out from the crowd.

Another challenge is the lack of recognition and support for craft and designer makers. Many people still view handmade goods as inferior to mass-produced products, and there is a lack of understanding and appreciation for the time, effort, and skill that goes into creating handmade items.

Furthermore, makers often face financial challenges. The cost of materials, equipment, and marketing can be high, and it can be difficult to achieve a sustainable income from a craft or designer maker practice. Additionally, the unpredictable nature of the creative industry can make it difficult to plan for the future and ensure financial stability.

Opportunities:
Despite the challenges, the contemporary creative economy offers numerous opportunities for craft and designer makers. One of the biggest opportunities is the growing demand for handmade goods. As consumers become more conscious of the environmental and social impact of mass production, they are increasingly seeking out unique and high-quality handmade products.

Additionally, the rise of social media and online platforms has provided a new avenue for promoting and selling handmade goods. Makers can use these platforms to reach a wider audience and build their brand and reputation.

Furthermore, the growing interest in sustainable and ethical practices has created a market for eco-friendly and socially responsible products. Makers who incorporate these values into their products can appeal to a growing consumer base who values these qualities.

Conclusion:
Working as a craftsperson or designer maker in the contemporary creative economy is a challenging but rewarding journey. Makers must possess a deep understanding of their craft, strong business acumen, and a willingness to adapt and innovate. Despite the challenges, the growing demand for handmade goods and the opportunities provided by social media and online platforms offer hope for the future of craft and designer maker practice. By staying committed to their craft and pursuing their passion, makers can create unique and high-quality products that contribute to the growth and success of the contemporary creative economy.

\n Weight: 494g\n
Dimension: 156 x 219 x 21 (mm)\n
ISBN-13: 9783030449780\n
Edition number: 1st ed. 2020\n