Creating Brand Cool: Brand Distinction in the Online Marketplace

Creating Brand Cool is a book that teaches how to create a successful eCommerce business by developing a distinct emotional attraction to a brand beyond individual product offerings. It emphasizes the importance of defining the business's brand essence and personalizing it through social media channels to attract and maintain brand loyalty. Appealing to branding and social media marketing professionals, the book is a primer for building an online community and distinguishing a brand from the competition.

Format: Paperback / softback
Length: 100 pages
Publication date: 17 May 2021
Publisher: Taylor & Francis Ltd

In this captivating blend of branding how-to and business memoir, an industry pioneer unveils the thought process and tools to establish a thriving eCommerce business by forging a distinct emotional connection with a brand, transcending mere product offerings. Drawing upon her remarkable 26 years of experience in online marketing and branding, Joan Abraham unveils the key to successfully navigating the contemporary marketing landscape: effectively defining the core brand essence through the power of owned social media channels, thereby personalizing the entire character of the brand.

Creating Brand Cool delves into the significance of creating a unique state of being that deeply resonates with today's consumer. Abraham ignites the creative and strategic thinking required to attract and sustain brand loyalty, even in the face of fierce competition just a click away. This book appeals to branding and social media marketing professionals, as well as students in these fields, serving as a comprehensive primer for building an online community and establishing a brand's distinct identity in the marketplace. Its relevance spans across all types of businesses, from small startups to globally recognized brands.

Weight: 178g
Dimension: 151 x 227 x 13 (mm)
ISBN-13: 9780367693145