Creative (and Cultural) Industry Entrepreneurship in the 21st Century

The creative and cultural industries are growing globally, and policy makers and entrepreneurs are interested in how they create, sustain, and market their services and products. Creative (and Cultural) Industry Entrepreneurship in the 21st Century explores the adaptations and challenges faced by creative professionals and the entrepreneurial solutions they have co-developed. Contemporary Issues in Entrepreneurship Research is an official book series of the Institute for Small Business and Entrepreneurship (ISBE), designed around a specific theme of importance to the entrepreneurship and small business community.

Format: Hardback
Length: 240 pages
Publication date: 08 December 2023
Publisher: Emerald Publishing Limited

Creative and cultural industries are experiencing significant growth in almost every nation worldwide, and over the past two decades, they have made substantial contributions to the global, national, and local economies. Recently, policymakers and individuals involved in starting these creative businesses have shown a growing interest in understanding the strategies employed by creative entrepreneurs to create, sustain, and market their services and products. Additionally, the importance of understanding how contexts shape their business operations is gaining increasing attention.

To address these interests, two volumes titled Creative (and Cultural) Industry Entrepreneurship in the 21st Century have been published. These volumes provide valuable insights into the adaptations and challenges faced by creative professionals and the entrepreneurial solutions they have co-developed. By examining how contexts and recent socio-economic disruptive challenges influence the creation and maintenance of value from start-up to growth and exit, the chapter authors offer a fresh perspective on creative micro-businesses and SMEs, exploring their formation, developments, and the founders behind them.

Contemporary Issues in Entrepreneurship Research is an official book series of the Institute for Small Business and Entrepreneurship (ISBE). Each volume in this series is designed around a specific theme of importance to the entrepreneurship and small business community. The articles within these volumes collectively explore and develop theory and practice in the field, contributing to the advancement of knowledge and understanding in entrepreneurship.

Weight: 437g
Dimension: 229 x 152 x 17 (mm)
ISBN-13: 9781803824123