Creative Construction: The DNA of Sustained Innovation

Bigger companies can leverage their size for advantage in innovation through a discipline focused on strategies, systems, and culture. Gary Pisano's research shows that bigger companies are complex and require different management practices to sustain revenue streams and deal with Wall Street's demands. Leaders need to create a creative construction to avoid creative destruction.

\n Format: Hardback
\n Length: 288 pages
\n Publication date: 14 February 2019
\n Publisher: PublicAffairs,U.S.
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Every company desires growth, and the most effective method is through innovation. The prevailing belief is that only disruptive, agile startups possess the ability to innovate; once a business expands and becomes more complex, corporate sclerosis sets in. Gary Pisano's remarkable research, spanning three decades, and his exceptional on-the-ground experience with large companies and fast-growing ones that have surpassed the start-up stage, offer fresh perspectives on how the scale of larger companies can be harnessed for innovation advantage. He begins by acknowledging the inherent differences of larger companies. Demanding that they emulate Uber is as unrealistic as expecting your dog to speak French. Larger companies are intricate. They must maintain revenue streams from existing businesses and navigate Wall Street's expectations. These organizations necessitate a distinct set of management practices and approaches, emphasizing strategies, systems, and culture to propel their companies to the next level. While big can be beautiful, it requires creative leadership to avoid the creative destruction that often befalls many.

Pisano's research reveals that larger companies often possess unique strengths that can be leveraged for innovation. They have the resources, expertise, and customer base to create new products and services that meet unmet needs. Additionally, larger companies can benefit from their established processes and systems, which can provide a stable foundation for innovation. However, Pisano also acknowledges that larger companies face challenges in innovation. They may be slow to adapt to changing market conditions, and their bureaucratic structures can hinder creativity and collaboration. To overcome these challenges, Pisano suggests that leaders should focus on creating a culture of innovation that values experimentation, risk-taking, and learning. He emphasizes the importance of fostering a sense of ownership and empowerment among employees, allowing them to contribute to the company's growth and development. Pisano also suggests that larger companies should embrace collaboration with external partners, such as startups, universities, and industry experts, to tap into new ideas and technologies. He believes that by working together, larger companies can create innovative solutions that address complex societal challenges and drive economic growth.

In conclusion, Gary Pisano's research provides valuable insights into how the scale of larger companies can be leveraged for innovation advantage. By recognizing the unique strengths and challenges of these organizations, leaders can create a culture of innovation that values experimentation, risk-taking, and learning. By embracing collaboration with external partners, larger companies can tap into new ideas and technologies and create innovative solutions that address complex societal challenges and drive economic growth.

\n Weight: 488g\n
Dimension: 245 x 161 x 28 (mm)\n
ISBN-13: 9781610398770\n \n