Creator Culture: An Introduction to Global Social Media Entertainment

The book "Creator Culture" explores new perspectives on social media entertainment, highlighting the emergence of native social media entrepreneurs and the creation of monetized "user-generated" content. It draws on scholarship from media and communication studies, science and technology studies, and social media, Internet, and platform studies to define this field and establish a research agenda for scholars, creators, and professionals.

Format: Hardback
Length: 336 pages
Publication date: 22 June 2021
Publisher: New York University Press

The rise of a novel class of cultural producers, including YouTube vloggers, Twitch gamers, Instagram influencers, TikTokers, and Chinese wanghong, has sparked a significant shift in the entertainment industry. These individuals are part of a rapidly emerging and highly disruptive industry known as monetized "user-generated" content. As these native social media entrepreneurs emerge, so too does a new cultural landscape, with new formations and ways of studying culture emerging.

In this comprehensive volume, contributors from various fields, including media and communication studies, science and technology studies, and social media, Internet, and platform studies, come together to define this emerging field of study and explore the emergence of creator culture. The book aims to provide a multifaceted understanding of social media entertainment, offering critical perspectives while also highlighting its connections and differences to traditional media forms and institutions.

Rather than imposing a singular perspective, Creator Culture seeks to foster deep engagement with this burgeoning industry and establish a dynamic research agenda for scholars, educators, creators, and professionals across the media, communication, creative, and social media industries. The contributors, each experts in their respective fields, offer insightful analyses and perspectives on the evolving landscape of social media entertainment.

The book explores various aspects of creator culture, including the role of platforms, algorithms, and user-generated content in shaping cultural production and consumption. It examines the economic implications of this new industry, the challenges and opportunities it presents for creators, and the impact it has on society, society, and identity.

Creator Culture also delves into the cultural significance of social media entertainment, examining how it has become a platform for marginalized voices, promoting diversity and representation, and challenging traditional power structures. It explores the ways in which creators use social media to build communities, engage with audiences, and create meaningful connections.

Furthermore, the book discusses the ethical considerations surrounding social media entertainment, including issues of privacy, consent, and the impact of algorithms on content creation and dissemination. It raises important questions about the responsibilities of creators, platforms, and society as a whole in navigating the complex terrain of social media entertainment.

In conclusion, Creator Culture is a vital contribution to the field of media and communication studies, offering a comprehensive and interdisciplinary exploration of the emerging world of social media entertainment. By bringing together scholars from diverse backgrounds, the book provides a rich tapestry of insights and perspectives that will be of interest to researchers, educators, creators, and professionals alike. As social media continues to evolve and shape our cultural landscape, this book serves as a timely and essential guide to understanding the complexities and opportunities of this rapidly changing industry.

Weight: 644g
Dimension: 158 x 235 x 27 (mm)
ISBN-13: 9781479879304