Crisis Communication Strategies: Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations

This bestselling guide provides readers with the skills, tools, and knowledge to respond effectively to high-stake situations and protect their brand from disaster. It covers the whole span of a crisis, from preparing and laying the groundwork before it occurs to managing long-running crises and ensuring diversity and inclusivity in tumultuous times. Supported by brand new case studies and examples, it is essential for PR and communications professionals who wish to protect their company and build long-term resilience.

Format: Paperback / softback
Length: 248 pages
Publication date: 03 March 2023
Publisher: Kogan Page Ltd

Are you prepared to handle any crisis that may arise, whether it stems from internal mistakes, customer actions, or social media mishaps? This bestselling guide equips readers with the skills, tools, and knowledge to respond effectively to high-stakes situations and safeguard your brand from disaster. Crisis Communication Strategies is a vital resource that encompasses the entire lifecycle of a crisis, from preparation and groundwork before it occurs to the incident itself, the aftermath, and the journey toward recovery and beyond. It walks readers through each phase, offering insights on what to consider, what actions to take, and helpful tips and checklists for enhanced responses. This second edition of Crisis Communication Strategies introduces new sections on managing long-running crises. It also includes fresh content exploring the phases of crises, behavioral communication as a strategy, and ensuring diversity and inclusivity in challenging times. Supported by brand-new case studies and examples from responses to events such as the British Post Office scandal, Burger King's misfired International Women's Day campaign, Yorkshire cricket's racism scandal, and Peloton's crises, it delves into the crucial role of leadership in crafting a crisis communication response that prioritizes the well-being of people. This essential guide is a must-read for PR and communications professionals seeking to protect their company and foster long-term resilience.

Weight: 376g
Dimension: 156 x 234 x 16 (mm)
ISBN-13: 9781398609419
Edition number: 2 Revised edition