Crisis Communications: A Casebook Approach

This book provides case studies analyzing communication professionals' crisis preparation and responses, illustrating key considerations for communicating with internal and external stakeholders during and after a crisis. It is updated with contemporary cases, including the COVID-19 crisis and the U.S. vaccination campaign, and emphasizes the actual and ideal use of social media in the crisis. It is intended for courses in crisis communication, crisis management, disaster response, corporate communications, and public relations.

Format: Paperback / softback
Length: 380 pages
Publication date: 20 June 2024
Publisher: Taylor & Francis Ltd

Crisis Communications, now in its sixth edition, is a comprehensive and engaging resource that provides invaluable insights into the preparation and responses of communication professionals in crisis situations. Written in a practice-oriented format, the book offers a rich collection of case studies that analyze the critical considerations involved in communicating with both internal and external stakeholders during and after a crisis.

The sixth edition of this text maintains its reputation as a student-friendly resource, demonstrating how to craft, target, and deliver messages during crises in a manner that minimizes further controversy and distress. The foundation of the book is laid with classic cases that have stood the test of time, while contemporary cases shed light on the latest practices and strategies employed by communication professionals.

To enhance the learning experience, many cases from previous editions have been updated, and new cases have been added to reflect the evolving landscape of crisis communication. These cases cover a wide range of topics, including the COVID-19 crisis, the U.S. vaccination campaign, the Starbucks and racial discrimination incident at a Philadelphia branch, the Will Smith and the Academy Awards slap, the response to the September 11, 2001 attacks in Gander, Newfoundland, and a thoughtful examination of how schools can prepare communication responses to school shootings.

One of the key strengths of this edition is its attention to the actual and ideal use of social media in crisis situations. Recognizing the significant role that social media plays in shaping public perception and response, the book includes a dedicated section on the important issues of misinformation and disinformation. This section provides valuable guidance on how communication professionals can navigate the complex terrain of social media during a crisis, ensuring that their messages are accurate, timely, and effective.

Crisis Communications, 6th Edition is an essential text for courses in crisis communication, crisis management, disaster response, corporate communications, and public relations. It offers a comprehensive and practical approach to crisis communication, equipping students and professionals with the skills and knowledge necessary to navigate and respond to complex crisis situations effectively.

In addition to the case studies, the book includes a wealth of online support materials for both students and instructors. These materials include selected previous editions case studies that are no longer in the current edition, as well as an Instructors Manual that provides suggested activities, discussion questions, and sample quizzes to facilitate classroom engagement and learning.

Overall, Crisis Communications, 6th Edition is a must-have resource for anyone interested in the field of crisis communication. Its engaging content, practical insights, and comprehensive coverage of social media and crisis management make it an invaluable tool for students, professionals, and organizations alike.

Weight: 574g
Dimension: 228 x 152 x 23 (mm)
ISBN-13: 9780367894450
Edition number: 6 ed