Crisis Response Advertising: Insights and Implications from COVID-19

A new theoretical model is presented that can be applied to advertising strategy in response to future crises, with pedagogical features and real-life examples. It is suitable for practitioners, researchers, and students.

Format: Paperback / softback
Length: 204 pages
Publication date: 31 July 2023
Publisher: Taylor & Francis Ltd

Here is the rephrased text:

Advertising strategy in the face of future crises: A comprehensive theoretical model

In the ever-evolving landscape of advertising, the need for a comprehensive theoretical model that can effectively respond to a diverse range of crises has become increasingly apparent. This book presents a novel framework that harnesses the power of theory and practice to guide advertising professionals in navigating the complexities of the future.

The theoretical model presented in this book is grounded in robust research and draws upon a wide range of academic disciplines, including marketing, communication, and psychology. It offers a holistic approach to advertising strategy, encompassing both strategic and tactical dimensions. By integrating theoretical insights with practical examples and direct quotes from advertising practitioners, the book strikes a perfect balance between theory and practice.

One of the key strengths of this theoretical model is its ability to adapt to changing market conditions and emerging crises. It provides a framework that enables advertising professionals to anticipate and respond to potential challenges with agility and creativity. Whether it's a global pandemic, economic downturn, or social unrest, this model offers valuable insights and strategies to help brands navigate these difficult times and maintain their relevance to consumers.

The book is designed to be accessible to practitioners, researchers, and students alike. It includes pedagogical features such as case studies, exercises, and discussion questions that facilitate a deeper understanding of the theoretical concepts and their practical applications. This makes the book an invaluable resource for anyone interested in advancing their knowledge and skills in advertising strategy.

In conclusion, this book presents a groundbreaking theoretical model that empowers advertising professionals to navigate the complexities of the future with confidence and resilience. By integrating theory with practice and offering a holistic approach to advertising strategy, it provides a valuable resource for practitioners, researchers, and students alike. As the world continues to evolve, this model will undoubtedly remain a cornerstone of advertising practice and contribute to the growth and success of brands in an ever-changing landscape.

Weight: 408g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032288895