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Crisis Response Advertising: Insights and Implications from COVID-19

Crisis Response Advertising: Insights and Implications from COVID-19

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  • More about Crisis Response Advertising: Insights and Implications from COVID-19


A new theoretical model is presented that can be applied to advertising strategy in response to future crises, with pedagogical features and real-life examples. It is suitable for practitioners, researchers, and students.

Format: Hardback
Length: 204 pages
Publication date: 31 July 2023
Publisher: Taylor & Francis Ltd


Here is the rephrased text:

Advertising strategy in the face of future crises: A comprehensive theoretical model

In the ever-evolving landscape of advertising, the need for a comprehensive theoretical model that can effectively respond to a diverse range of crises has become increasingly crucial. This book presents a novel framework that harnesses the power of theory and practice to guide advertising professionals in navigating the complexities of the future.

The theoretical model presented in this book is grounded in robust research and draws upon a wide range of academic disciplines, including marketing, communication, and psychology. It offers a holistic approach to advertising strategy, encompassing both traditional and digital media, and takes into account the evolving consumer landscape and the changing dynamics of the advertising industry.

One of the key strengths of this theoretical model is its ability to provide a framework for analyzing and responding to crises in advertising. By identifying the underlying factors that contribute to crises, such as miscommunication, misinformation, or ethical issues, the model enables advertising professionals to develop effective strategies for mitigating their impact and rebuilding trust with their target audience.

Furthermore, the book incorporates pedagogical features designed to enhance the learning experience for practitioners, researchers, and students alike. It includes numerous real-life examples and direct quotes from advertising practitioners, providing a practical perspective on the application of theoretical concepts in the real world. This balance between theory and practice makes the book an invaluable resource for anyone interested in advertising strategy and crisis management.

In conclusion, this book presents a groundbreaking theoretical model that empowers advertising professionals to navigate the challenges of the future with confidence and resilience. By combining robust research with practical insights and real-life examples, it offers a comprehensive guide to advertising strategy in the face of crises. Whether you are a practitioner, researcher, or student, this book will provide you with the tools and knowledge you need to succeed in the ever-changing advertising industry.

Weight: 571g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032328126

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