Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences

Companies are integrating social media marketing into their overall marketing strategy to increase brand awareness, engagement, and revenue. This book provides a step-by-step guide to using social media successfully in an ever-growing consumer market, discussing case studies on companies that use social media and advanced technologies to increase brand awareness, engagement, and conversion. It also discusses the cultural differences in each country and how these differences matter when considering the usage of each social media platform.

Format: Hardback
Length: 160 pages
Publication date: 22 June 2021
Publisher: Emerald Publishing Limited

Companies are increasingly recognizing the significance of integrating social media marketing into their comprehensive marketing strategy to boost brand awareness, engagement, and revenue. Social media marketing serves as a valuable complement to a brand's existing marketing approach, aiding in amplifying its brand voice and presence in the ever-expanding consumer market. This comprehensive book offers a step-by-step guide on effectively leveraging social media platforms, both domestically and internationally. Marketers must adopt a strategic approach to social media utilization, understanding their consumers while simultaneously aligning their business goals and objectives. The book delves into case studies of companies that have successfully increased their brand awareness, engagement, and conversion through the use of social media and advanced technologies. As businesses expand globally, marketers face the challenge of establishing a presence beyond the United States. Consequently, the book also addresses cultural differences across countries, highlighting how these differences impact the usage of social media platforms in specific regions. In this insightful work, digital marketing expert Emi Moriuchi aims to educate business owners, marketing practitioners, students, and marketing researchers in understanding the intricacies of social media strategy. The book encompasses both evergreen content and the latest trends in the consumer market, making it an essential resource for comprehending social media marketing for both domestic and international markets.

Weight: 360g
Dimension: 160 x 239 x 16 (mm)
ISBN-13: 9781838671761