SatyendraSingh
Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion
Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion
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Format: Hardback
Length: 90 pages
Publication date: 20 August 2025
Publisher: Taylor & Francis Ltd
This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural management and consumer culture.
Weight: 350g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032616711
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