Cross-cultural Genre Analysis: Investigating Chinese, Italian and English CSR reports

This book provides a theoretical and methodological account of cross-cultural genre analysis with the aid of corpus tools. It suggests five specific approaches: investigating genre context, approaching genre complexity, exploring genre nature, exploring culture specificity, and focusing on specific communicative functions. It illustrates these approaches with practical analyses of CSR reports in three languages, and demonstrates their value in providing insights into CSR communication practice. The book is a valuable reference for scholars of genre analysis, corpus-based studies, cross-cultural studies, and corporate communication, and provides instructions on how to use specific corpus tools.

Format: Paperback / softback
Length: 266 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd

This groundbreaking monograph offers a comprehensive theoretical and methodological framework for conducting cross-cultural genre analysis utilizing corpus tools. Cross-cultural genre analysis delves into the ways in which discourse communities from diverse cultural backgrounds employ language to realize specific genres. By exploring this domain, scholars can gain valuable insights into genre nature and cultural particularities. The book proposes five distinct approaches to conducting cross-cultural genre analysis, each of which is thoroughly illustrated and demonstrated through practical analyses of CSR reports in three languages: Chinese, English, and Italian.

Dr. Yu's work provides valuable insights into the implications of genre theories and CSR communication practice. By adopting a cross-cultural perspective in corporate discourse analysis, she showcases how the approach of cross-cultural genre analysis is fruitful and valuable in offering practical insights into the textual practices of CSR reporting in a globalized context. Furthermore, in the final chapters of the book, Dr. Yu illustrates how cross-cultural genre analysis can be applied in the didactic fields of writing, translation, and cross-cultural studies.

This volume serves as a valuable resource for scholars engaged in genre analysis, corpus-based studies, cross-cultural studies, and corporate communication. Moreover, professionals involved in compiling CSR reports will find this book particularly useful. By gaining the knowledge imparted in this book, readers will be equipped to analyze other genres from a cross-cultural perspective, particularly with regard to the application of specific corpus tools.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032137322