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Jasmin Mahadevan

Cross-Cultural Management: A Contemporary Approach

Cross-Cultural Management: A Contemporary Approach

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  • Condition: Brand new
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  • More about Cross-Cultural Management: A Contemporary Approach


This textbook provides a comprehensive and contemporary approach to Cross-Cultural Management,fostering a multi-paradigmatic mindset,problem-based and experiential learning,and acknowledging the diverse identities of cross-cultural managers. It is essential reading for higher education students, educators, and researchers, and can be used as a central text for courses on Cross-Cultural Management, International Business, and intercultural competencies.

Format: Paperback / softback
Length: 456 pages
Publication date: 03 April 2023
Publisher: SAGE Publications Ltd


This timely textbook is a contemporary and comprehensive guide to Cross-Cultural Management, offering a unique approach that fosters a multi-paradigmatic mindset among readers. It embraces problem-based and experiential learning, recognizing the diverse identities of cross-cultural managers.

Part I provides an overview of the emergence and uniqueness of Cross-Cultural Management, while Part II integrates the functionalist, interpretive, and critical perspectives that underpin it. Part III applies this learning to various areas of application, such as international business, organizations, technology, and social media. Part IV focuses on key skillsets like developing managerial competencies and designing research.

Each chapter is brought to life through an engaging opening case study, accompanied by a range of activities throughout the chapters. After revisiting the opening case, a closing activity introduces the next area of learning.

This textbook is an essential resource for higher education students, educators, and researchers, as well as business and management practitioners. It serves as a central text for university and college courses on Cross-Cultural Management, International Business, and general intercultural competencies.

Jasmin Mahadevan, a Professor of International and Cross-Cultural Management at Pforzheim University, Germany, has authored this comprehensive textbook.

Weight: 806g
Dimension: 186 x 233 x 30 (mm)
ISBN-13: 9781526459244

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