CSR Communication in the Media: Media Management on Sustainability at a Global Level

Corporate social responsibility (CSR) is a critical management focus for companies and organizations of all types, sizes, and scopes. This book explores the communication practices, theoretical concepts, and empirical foundations of CSR and sustainability in the media industry, providing a new normative framework for sustainability that bridges the established debate on public value with the current debate on social impact and the social license to operate. It addresses the dual nature of media and media companies, which produce economic and cultural goods and bear a double responsibility for presenting reality, monitoring and criticizing economic and political developments, and bringing ethical concerns to the public debate. The book is aimed at readers interested in the journalistic perspective and executives in the media industry.

Format: Hardback
Length: 250 pages
Publication date: 23 March 2023
Publisher: Springer International Publishing AG

Corporate social responsibility (CSR) has emerged as a crucial management focus for companies and organizations across diverse sectors, sizes, and scopes. While there has been some exploration of communication practices related to CSR and sustainability in the media industry, there remains a significant gap in understanding the theoretical concepts and empirical foundations associated with these topics. This book aims to bridge this gap by presenting a novel normative framework for sustainability in the media industry. It combines the established debate on public value with the ongoing discussion on social impact and the social license to operate. The book features a diverse range of contributions from both theory and practice, addressing the dual nature of media and media companies. These entities produce economic and cultural goods, simultaneously holding a double responsibility. On the one hand, they have the power to shape public perception, monitor and critique economic and political developments, and raise ethical concerns in the public discourse. On the other hand, they are accountable for their own actions as companies, operating within a specific license.

This book is specifically designed for readers interested in the journalistic perspective and executives within the media industry. It offers valuable insights into the ethical and sustainability challenges faced by media organizations and provides practical strategies for integrating CSR and sustainability into their operations. By exploring the interplay between media, society, and the economy, this book contributes to the ongoing dialogue on responsible media practices and the role of media in promoting social change.

Weight: 553g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031189753
Edition number: 1st ed. 2023