Cultural Tourism and Cantonese Opera

Cultural tourism is an experiential tourism that seeks new and deep cultural experiences. This book explores the tourist attitude towards Cantonese Opera as a cultural product of the Greater Bay Area, providing valuable insights for practitioners, arts administrators, and researchers. It can also serve as a text for undergraduate and graduate courses in arts administration and tourism.

Format: Hardback
Length: 98 pages
Publication date: 08 April 2022
Publisher: Taylor & Francis Ltd

Cultural tourism is a captivating form of experiential travel that revolves around seeking and engaging in novel and profound cultural experiences. In this groundbreaking work, the author has enriched the realm of tourism literature by examining the tourist mindset towards various aspects of Cantonese Opera, a cultural gem originating from the Greater Bay Area.

The book commences with a comprehensive introduction to the historical backdrop of Cantonese Opera, providing a foundation for the subsequent chapters. Chapter 2 delves into the chronological evolution of Cantonese Opera within the GBA, shedding light on its growth and development. Chapter 3 introduces the concept of Cantonese Opera as a cultural product, emphasizing its unique attributes and significance. Chapter 4 explores the interplay between Cantonese Opera and tourism development in the GBA, highlighting its potential as a driving force for cultural preservation and economic growth. Chapter 5 delves into the trends of modernisation and integration of Cantonese Opera in the GBA, showcasing its adaptability and relevance in the contemporary context. Finally, Chapter 6 presents a case study in Macau, offering a practical perspective on the application of Cantonese Opera and cultural tourism in a specific region.

This book is of paramount importance to tourism practitioners and arts administrators, serving as a primary source of market insights. It is also valuable for individuals worldwide who have a deep interest in Cantonese Opera and cultural tourism, offering valuable knowledge and perspectives. This book serves as a valuable resource for social science researchers, as well as those in related fields such as arts administration, tourism officers, and many others. It can be effectively utilized as a text for advanced-level undergraduate courses in various arts administration and tourism disciplines. Furthermore, this book is an invaluable resource for teaching graduate students in tourism and related fields, equipping them with the latest knowledge and insights. Moreover, government officials and practitioners can enhance the management of cities and tourism services by leveraging the insights and strategies presented in this book.

Dimension: 216 x 138 (mm)
ISBN-13: 9780367743819