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Keith Clarke

Culture Won: How culture propelled Arm from start-up to global technology phenomenon

Culture Won: How culture propelled Arm from start-up to global technology phenomenon

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  • More about Culture Won: How culture propelled Arm from start-up to global technology phenomenon


Arm Limited's culture was a key factor in its growth to become the world's leading semiconductor Intellectual Property (IP) company. The book charts the key people involved in the birth of the technology and the company's success, including the company's unique proposition, early business model, winning culture, ecosystem of shared success, and how Arm stayed unified throughout a period of extraordinary growth.

Format: Paperback / softback
Length: 282 pages
Publication date: 25 August 2022
Publisher: Grosvenor House Publishing Ltd


Arm Limited, a global semiconductor Intellectual Property (IP) company, has experienced remarkable growth, propelled by its power-efficient processor technology. Licensed to hundreds of semiconductor chip manufacturers and Original Equipment Manufacturers (OEMs), Arm's technology has become a foundational building block of the global rise of the smartphone. With over 95% of the world's mobile phones powered by Arm-based microprocessors, the company's impact is significant.

However, this book goes beyond technology. It delves into the story of Arm's journey from a small start-up in Cambridge, UK, with 12 employees and a £1.75 million cash investment, to a global organization with over 5,000 employees in over 50 countries and more than $1.5 billion revenue in 2016, when SoftBank acquired it for $32 billion.

Arm Limited was founded in November 1990 as Advanced RISC Machines (ARM), a joint venture between Acorn Computers Limited, a British computer manufacturer, and Apple Computers Inc., its much larger US competitor. The primary purpose of the venture was to develop and proliferate the power-efficient and high-performance RISC-based microprocessor technology that Acorn had developed several years earlier.

To achieve this, the book relies on first-hand interviews with the founders and the author's extensive knowledge of the industry. It charts some of the key individuals involved in the birth of the technology and the company, Advanced RISC Machines. It examines how their behaviors and decisions shaped the licensing business model and the strategy that underpinned Arm's later success.

Through this narrative, the book reveals the intricate layers that contributed to Arm's remarkable growth. It explores how culture, strategy, and execution intertwined to create a company that has become a global leader in its field. Arm's success is a testament to the power of a focused vision, a commitment to innovation, and a culture that values collaboration and excellence.

This book offers valuable insights for entrepreneurs, business executives, and anyone interested in understanding the dynamics of corporate growth and the role of technology in shaping the world. It sheds light on the challenges faced by start-ups and the strategies that can lead to long-term success. Arm's story serves as a reminder that with the right.

Weight: 314g
Dimension: 128 x 197 x 20 (mm)
ISBN-13: 9781803811420

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