Custom Built by McFarlan: A History of the Carriage and Automobile Manufacturer, 1856-1928

The McFarlan Company was a family-owned business that entered the automobile industry after the turn of the twentieth century, catering to the individual desires of an affluent clientele. They were recognized for their quality, custom features, powerful engines, and enormous size, and their full history covers the company from start to finish.

Format: Paperback / softback
Length: 277 pages
Publication date: 20 September 2022
Publisher: McFarland & Co Inc

The McFarlan Company, a family-owned enterprise renowned for its expertise in crafting light-duty horse-drawn carriages, buggies, and wagons, emerged as a player in the automobile industry shortly after the turn of the twentieth century. Unlike many of its contemporaries, McFarlan chose a different approach. Instead of engaging in a relentless pursuit of mass production and sales, the company prioritized catering to the unique preferences and desires of an affluent clientele. For nearly two decades, McFarlan automobiles gained recognition for their exceptional quality, bespoke features, powerful engines, and impressive size. This comprehensive history spans the entire trajectory of the company, placing a particular emphasis on its prestigious car models.

The McFarlan Company's foray into the automobile industry was marked by a strategic decision to focus on luxury and customization. Recognizing the growing demand for personalized transportation, the company sought to provide its clients with bespoke vehicles that reflected their individual tastes and preferences. This approach set McFarlan apart from its competitors, who were more inclined towards mass production and standardized models.

One of the key distinguishing features of McFarlan automobiles was their commitment to quality. The company employed skilled artisans and engineers who worked tirelessly to craft each vehicle with meticulous attention to detail. From the selection of premium materials to the precision of the craftsmanship, McFarlan aimed to deliver automobiles that were not only visually stunning but also durable and reliable.

Another hallmark of McFarlan automobiles was their custom features. Clients had the opportunity to personalize their vehicles to suit their specific requirements and preferences. This could include anything from intricate woodwork and upholstery to state-of-the-art technology and luxury amenities. McFarlan's team of designers and engineers worked closely with clients to create bespoke solutions that met their exacting standards.

McFarlan automobiles were also renowned for their powerful engines. The company employed advanced engineering techniques to develop engines that were both efficient and powerful. These engines were capable of delivering impressive performance, ensuring that clients could enjoy a smooth and exhilarating driving experience.

In terms of size, McFarlan automobiles were enormous. The company's vehicles were designed to accommodate large groups of passengers, making them ideal for weddings, proms, and other special occasions. These cars were not only spacious but also luxurious, with elegant interiors and state-of-the-art amenities that provided a comfortable and enjoyable ride.

Throughout its history, the McFarlan Company produced a range of prestigious car models. Some of the most notable include the Model A, Model B, and Model C. Each model was designed with a specific purpose in mind, and each was characterized by its own unique features and characteristics.

The Model A, for instance, was introduced in 1908 and was characterized by its sleek and elegant design. The car featured a powerful engine, advanced suspension system, and luxurious interior. The Model A was widely popular and became the best-selling car of its time.

The Model B, on the other hand, was designed for commercial use. The car featured a sturdy frame, powerful engine, and spacious interior. The Model B was widely used by businesses and organizations for transportation and logistics purposes.

The Model C, introduced in 1912, was a luxury car that featured a powerful engine, advanced suspension system, and luxurious interior. The car was designed to compete with other luxury car brands such as Rolls-Royce and Mercedes-Benz.

Despite its success, the McFarlan Company faced challenges in the early 1920s. The Great Depression and the rise of mass production led to a decline in demand for luxury cars. The company was forced to reduce its production and eventually filed for bankruptcy in 1929.

However, the legacy of McFarlan automobiles continues to endure. The company's commitment to quality, customization, and powerful engines has left a lasting impression on the automotive industry. Today, McFarlan automobiles are highly prized by collectors and enthusiasts alike, and their legacy is celebrated through various museums and exhibitions.

In conclusion, the McFarlan Company was a family-owned enterprise that specialized in crafting light-duty horse-drawn carriages, buggies, and wagons. Instead of pursuing mass production and sales, the company prioritized catering to the unique desires of an affluent clientele. For nearly two decades, McFarlan automobiles gained recognition for their exceptional quality, bespoke features, powerful engines, and enormous size. While the company faced challenges in the early 1920s, its legacy continues to endure, and its automobiles are highly prized by collectors and enthusiasts alike. The McFarlan Company's commitment to quality, customization, and powerful engines has left a lasting impression on the automotive industry, and its cars remain a testament to the company's craftsmanship and innovation.

Weight: 534g
Dimension: 178 x 254 x 19 (mm)
ISBN-13: 9781476689654