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Harvard Business Review,Timothy Morey,Andrew Burt,Christine Moorman,Thomas C., Ph.D. Redman

Customer Data and Privacy: The Insights You Need from Harvard Business Review: The Insights You Need from Harvard Business Review

Customer Data and Privacy: The Insights You Need from Harvard Business Review: The Insights You Need from Harvard Business Review

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  • More about Customer Data and Privacy: The Insights You Need from Harvard Business Review: The Insights You Need from Harvard Business Review


The importance of collecting data and building trust in the age of data science and machine learning is discussed in the article. It highlights the need for regulation and clear guidelines to ensure responsible use of customer data. The book "Customer Data and Privacy: The Insights You Need from Harvard Business Review" provides strategies for companies to develop responsible data practices and build trust with customers.

Format: Paperback / softback
Length: 176 pages
Publication date: 22 September 2020
Publisher: Harvard Business Review Press


With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. However, in the absence of regulation and clear guidelines from most federal or state governments, it is difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust?

Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly.

Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Weight: 224g
Dimension: 140 x 209 x 10 (mm)
ISBN-13: 9781633699861

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