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Joern Schlimm

Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey

Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey

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  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £2.39. Subject to product weight & dimension

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  • More about Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey

Deliver lasting customer value through data-led, technology-enhanced engagement strategies.

Customer Engagement Strategy
by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.

Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.

You'll learn how to:
- Apply data-led frameworks to deliver consistent, high-value customer experiences
- Integrate AI, Web3 and immersive environments into measurable engagement strategies
- Use proven insights to govern innovation and mitigate technology adoption risks
- Lead transformation that connects business performance with customer outcomes

Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.

Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership

  • Publication date: 3 September 2026
  • Page count: 288
  • Dimensions: Height 234 mm; Width 156 mm
  • Publisher: Kogan Page Ltd
  • Format: Hardback
  • ISBN-13: 9781398628311

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