Shulph Ink
Customer Experience in Fashion Retailing: Merging Theory and Practice
Customer Experience in Fashion Retailing: Merging Theory and Practice
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Excellent- More about Customer Experience in Fashion Retailing: Merging Theory and Practice
The book provides a comprehensive and integrated perspective on the growing field of customer experience (CX) in fashion retail, merging academic, creative agency, and retailer perspectives. It traces the evolution of customer experience from physical stores to omnichannel through channel convergence, considering the future of retailing and customer experience. It offers pedagogical features to aid understanding and includes real-life case studies from international brands.
Format: Hardback
Length: 302 pages
Publication date: 20 June 2024
Publisher: Taylor & Francis Ltd
The book provides a holistic, integrated, and in-depth perspective on the growing field of customer experience (CX) in a fashion context. By merging three core perspectives – academic, creative agency, and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store to omnichannel through channel convergence, considering the future of fashion retailing and customer experience.
Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalization of customer experience, omni-channel retail, in-store technologies, and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonized CX across retail brand environments online and offline, responsible retailing, and taking a human-centric approach to create visceral, wellbeing-based experiences.
Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer, and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions.
Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology, and Fashion Marketing.
Weight: 760g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032456553
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