Duane E. Sharp
Customer Relationship Management Systems Handbook
Customer Relationship Management Systems Handbook
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- More about Customer Relationship Management Systems Handbook
Format: Hardback
Length: 264 pages
Publication date: 14 September 2023
Publisher: Taylor & Francis Ltd
Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.
Weight: 453g
Dimension: 254 x 178 (mm)
ISBN-13: 9781138440494
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