Customer Value Starvation Can Kill: Prevention and Cure

Value is a misunderstood and misused word, and this book discusses value starvation, which occurs when a company denies a customer's basic needs in doing business with them. It can happen unwittingly or because companies are too busy "creating Value". Value destruction happens when companies knowingly or unknowingly destroy value. This book shows how to recognize, avoid, and prevent value starvation, making companies more effective, customer-centric, and successful.

Format: Paperback / softback
Length: 150 pages
Publication date: 30 March 2021
Publisher: Business Expert Press

Value is a term that is frequently misunderstood and misused, particularly in the context of business. As the demand for creating value increases, many companies are rushing to embrace this mantra, often at the expense of ignoring the importance of sustaining and preserving value. In this book, we will delve into the concept of value starvation, which occurs when customers' basic needs are neglected or overlooked during business interactions.

Value starvation can manifest in various ways, such as when a company fails to provide accurate information, fails to update product specifications, or denies customers access to the appropriate resources for their solutions. An example of value starvation would be an airline changing flight timings without informing passengers, sending their bags to the wrong destination, or a hotelier denying a prepaid hotel room.

On the other hand, value destruction occurs when companies knowingly or unknowingly undermine the value they provide to their customers. This can happen through a variety of actions, such as poor customer service, substandard products or services, or unethical business practices.

Recognizing value starvation and taking steps to avoid it is crucial for businesses to succeed in today's competitive market. This book will provide readers with valuable insights and strategies to identify and prevent value starvation, enabling them to create a more effective, customer-centric, and successful organization.

In conclusion, value is a complex and multifaceted concept that requires careful consideration and management. By understanding the dangers of value starvation and taking proactive measures to prevent it, businesses can position themselves for long-term success and build strong relationships with their customers.

Weight: 320g
Dimension: 151 x 228 x 17 (mm)
ISBN-13: 9781952538582