Damsels in Design: Women Pioneers in the Automotive Industry, 1939-1959

Format: Hardback
Length: 192 pages
Publication date: 28 February 2018
Publisher: Schiffer Publishing Ltd

In the mid-1950s, a remarkable group of women at General Motors (known as the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker revolutionized automotive history forever. Discover the untold story of the women who excelled in the Mad Men era of automobile and industrial design. These talented individuals were recruited by top CEOs at automotive companies and played a crucial role in developing many of the products we take for granted today.

One of the standout figures in this narrative is Helene Rother, who excelled in designing the instrument panel, hardware, and seat construction for midcentury Cadillacs. Rother's contributions were instrumental in shaping the aesthetic and functionality of these iconic cars. Another remarkable woman is Elizabeth Thatcher Oros, the first female trained in industrial design. Oros's expertise and dedication to her craft paved the way for other women to enter the field and make their mark.

Furthermore, Damsels in Design delves into the history behind the child safety seat latch and car doors with lights. These innovations were not only practical but also groundbreaking, as they significantly improved safety and convenience for drivers and passengers alike. The story of these women's contributions is an extraordinary one, shedding light on those who have too long been in the shadows. Their resilience, creativity, and determination have left an indelible mark on the automotive industry and beyond.

In conclusion, Damsels in Design is a captivating and inspiring book that pays tribute to the remarkable women who have shaped automotive and industrial design. Their stories remind us of the power of diversity and the importance of recognizing and celebrating the contributions of women in traditionally male-dominated fields. This book is a must-read for anyone interested in history, technology, and the remarkable achievements of women throughout the ages.

Weight: 1266g
Dimension: 229 x 289 x 26 (mm)
ISBN-13: 9780764354359