Dare to Be Naive

The book "Dare to Be Naive" offers a framework for generating ROI and Ripples of Impact, dismantling limiting beliefs, and enhancing critical thinking, promoting a growth mindset, and facilitating deep reflection. It provides practical exercises to help individuals put their new ideas and beliefs into action with a renewed passion and excitement for seeing the good in people and business.

Format: Hardback
Length: 216 pages
Publication date: 16 January 2024
Publisher: Ideapress Publishing

Evergreen Winner, Living Now Book Awards 2025 (Leadership) Winner, Next Generation Indie Awards 2024 (Career) Winner, International Book Awards 2024 (Business – Motivational) Silver Medal Winner, Independent Publisher Awards 2024 (Best First Book – Non-Fiction) Bronze Medal Winner, Foreword Indie Awards 2023 (Career) Distinguished Favorite, Independent Press Awards 2024 (Leadership) Finalist, National Indie Excellence Awards 2024 (Leadership)

Have you ever been called naive for suggesting that businesses can make a positive impact on not just profits, but also on employees, consumers, and the world? If so, you're in good company. Increasingly, employees, customers, and business leaders agree that how and why money is made is equally as important as the amount of money made. Yet business leaders often fear being labeled as naive if they pursue social good while pursuing profit. That fear can be paralyzing, ultimately keeping them from sharing – and acting on – their biggest and best ideas.

When we screen ourselves to present only what is accepted as realistic within the mainstream, we eliminate the option for positive transformation. So how do you take informed, impactful action and lead your business to be a force for good, considering the rapidly changing workforce and evolving consumer expectations? You dare to be naive.

While most people think being naive is a bad thing (especially in business), an intentional, chosen naivete leads to better business and a more fulfilled life. Through reading Dare to Be Naive, you'll learn how to generate two types of ROI – a positive Return on Investment AND profound Ripples of Impact – as well as:

The reason we fear being seen as naive and how to question that fear.

How to create a culture of innovation and creativity that will drive your business forward.

How to build a brand that resonates with your customers and employees.

How to create a sustainable business model that benefits both your company and the environment.

How to lead with empathy and compassion, even in the face of adversity.

How to make a positive impact on the world, one person at a time.

Dare to Be Naive is a must-read for anyone who wants to make a difference in the world through their business. It's a practical guide that will help you to take action and lead your business to be a force for good.

So why wait? Dare to be naive and start making a positive impact today!

Weight: 354g
Dimension: 140 x 192 x 21 (mm)
ISBN-13: 9781646871520