David J. Hand
Dark Data: Why What You Don't Know Matters
Dark Data: Why What You Don't Know Matters
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Excellent- More about Dark Data: Why What You Don't Know Matters
In the era of big data, it is easy to assume that we have all the information we need to make good decisions. However, dark data, which is invisible to us but nonetheless present, can lead us to mistaken conclusions and actions. Data expert David Hand explores the world of dark data and provides a practical guide to recognizing and controlling it, leading to better understanding and decisions.
Format: Paperback / softback
Length: 344 pages
Publication date: 15 February 2022
Publisher: Princeton University Press
In the era of big data, it is easy to imagine that we have all the information we need to make good decisions. However, in reality, the data we have is never complete and may only be the tip of the iceberg. Just as much of the universe is composed of dark matter, invisible to us but nonetheless present, the universe of information is full of dark data that we overlook at our peril.
Dark Data, written by data expert David Hand, takes us on a fascinating and enlightening journey into the world of the data we don't see. The book explores the many ways in which we can be blind to missing data and how that can lead us to conclusions and actions that are mistaken, dangerous, or even disastrous. Examining a wealth of real-life examples, from the Challenger shuttle explosion to complex financial frauds, Hand provides a practical taxonomy of the types of dark data that exist and the situations in which they can arise. By doing so, he teaches us not only to be alert to the problems presented by the things we don't know but also shows how dark data can be used to our advantage, leading to greater understanding and better decisions.
Today, we all make decisions using data. Dark Data shows us all how to reduce the risk of making bad ones.
In conclusion, Dark Data is a must-read for anyone who wants to make better decisions in a world of incomplete and often overlooked information. By learning to recognize and control for dark data, we can gain a deeper understanding of the world around us and make more informed decisions that lead to greater success and well-being.
Dimension: 216 x 140 (mm)
ISBN-13: 9780691234465
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