Data Analytics and Digital Transformation

The importance of data analytics in digital transformation is explored in this book, highlighting the need for collaboration and shared data to achieve successful business outcomes. It discusses approaches, concepts, and frameworks for combining data management and agile concepts, addressing critical issues such as data quality, governance, compliance, privacy, and ethics. The book is relevant to global researchers and students in business disciplines, as well as policy makers and executives seeking to implement transformation policies.

Format: Hardback
Length: 238 pages
Publication date: 01 December 2023
Publisher: Taylor & Francis Ltd

Understanding the significance of data analytics is paramount for digital transformation, as organizations strive to be adaptive and agile in a competitive environment. Data analytics can play a critical role in their success, but in many organizations, they are separate units without fully aligned goals. This book explores the crossroads
crossroads between data analytics and digital transformation, highlighting how to leverage their connection for improved business outcomes.

The need to collaborate and share data is becoming an integral part of digital transformation, creating new opportunities and requiring well-considered and continuously assessed decision-making. This book details approaches, concepts, and frameworks, as well as actionable insights and good practices, including combined data management and agile concepts. Critical issues such as data quality and data governance, as well as compliance, privacy, and ethics, are discussed. It also offers insights into how both private and public organizations can innovate and keep up with growing data volumes and increasing technological developments in the short, mid, and long term.

This book will be of direct appeal to global researchers and students across a range of business disciplines, including technology and innovation management, organizational studies, and strategic management. It is also relevant for policy makers, regulators, and executives of private and public organizations looking to implement successful transformation policies.

Weight: 630g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032160245