Ira J. Haimowitz
Data Analytics for Business: Lessons for Sales, Marketing, and Strategy
Data Analytics for Business: Lessons for Sales, Marketing, and Strategy
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- More about Data Analytics for Business: Lessons for Sales, Marketing, and Strategy
This book provides guidance on applying advanced analytics and data mining techniques to real-world business applications, with a focus on big data and artificial intelligence. It is written by an experienced author with 20+ years of experience in developing and delivering big data and AI solutions across multiple industries. The book offers a distinctive style of essays that summarize critical lessons and provide step-by-step business processes, with specific examples of successes and failures. It is ideal for sales and marketing executives, project managers, business and engineering professionals, and graduate students.
Format: Hardback
Length: 162 pages
Publication date: 20 December 2022
Publisher: Taylor & Francis Ltd
The application of analytics, machine learning, and artificial intelligence to sales and marketing has experienced a remarkable surge, exhibiting no indications of abating. This comprehensive book serves as a vital guide for leveraging advanced analytics and data mining techniques in real-world business applications.
The author, with a wealth of experience spanning over two decades, has successfully developed and implemented big data and artificial intelligence solutions across diverse industries, including financial services, pharmaceuticals, consumer packaged goods, media, and retail. This expertise is intricately woven into the fabric of the text, offering valuable guidelines and insightful case studies for individuals pursuing studies or careers in data science, data engineering, and business analytics.
The book adopts a unique and engaging format, consisting of a series of essays that succinctly summarize critical lessons and provide step-by-step business processes, accompanied by specific examples of successes and failures. This approach makes the content accessible, informative, and practical, catering to a wide range of professionals, including sales and marketing executives, project managers, business and engineering professionals, and graduate students.
In conclusion, this book stands as an indispensable companion for anyone seeking to navigate the intricate realm of big data analytics. Its comprehensive coverage, practical insights, and engaging style make it an invaluable resource for professionals seeking to maximize the potential of analytics and drive business success in the digital age.
Weight: 490g
Dimension: 229 x 152 (mm)
ISBN-13: 9780367281502
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