Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

The book "Data Driven" provides a guide to data-powered marketing, covering how to target and delight customers, create a data-powered marketing strategy, and use AI and IoT to predict the future direction of markets. It is based on the team behind the data management platform that helps fuel Salesforce, the #1 CRM company in the world.

Format: Hardback
Length: 256 pages
Publication date: 20 November 2018
Publisher: McGraw-Hill Education

The essential guide to data-powered marketing, brought to you by the team behind the world's leading customer relationship management (CRM) platform, Salesforce.

In the ever-evolving landscape of marketing, a seismic shift is underway. The advent of digital technology, social media, and e-commerce has transformed the way consumers interact with information, purchase products, and seek services. With the availability of vast amounts of data, driven by cutting-edge technologies such as cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI), we now possess a deeper understanding of consumer preferences, needs, and affinities than ever before.

Data Driven, a comprehensive and indispensable guide, empowers you to harness the power of data to drive exceptional marketing outcomes. It will guide you through the process of:

●Targeting and delighting customers with unparalleled accuracy and success.
●Building stronger connections with your brand, inspiring customers to engage, purchase, and remain loyal.
●Capturing, organizing, and analyzing data from diverse sources, enabling you to activate it across various channels.
●Crafting a data-powered marketing strategy tailored to specific audiences.
●Delivering highly personalized interactions that resonate with individual consumers.
●Enhancing customer service to deliver unparalleled experiences.
●Improving products and optimizing operating systems to drive innovation and growth.
●Utilizing AI and IoT to predict market trends and make informed decisions.

Throughout the book, you will discover the three fundamental principles for building a successful data strategy, as well as the five sources of data-driven power. You will explore how leading companies have implemented data-driven strategies, leveraging second- and third-hand data to gain insights into their listeners, transitioning from scarcity to abundance in the data sphere, and leveraging CRM data as a powerful force multiplier for customer engagement.

In addition, you will receive seven forecasts that will equip you with the knowledge to navigate the future with confidence. These forecasts will provide insights into emerging trends, technological advancements, and market dynamics, helping you prepare for what lies ahead.

Whether you are a marketing professional, business owner, or entrepreneur, Data Driven is a must-read for anyone seeking to stay ahead of the curve and leverage data to achieve marketing excellence. Join the revolution of data-powered marketing and unlock the full potential of your organization.

Weight: 476g
Dimension: 161 x 234 x 29 (mm)
ISBN-13: 9781260441536