Data-First Marketing: How To Compete and Win In the Age of Analytics

Data analytics is essential for supercharging marketing strategy in the Age of Analytics. Miller and Lim's book provides a step-by-step process to help businesses transform into data-first marketing organizations, including a self-assessment to place them on the Data-First Marketing Maturity Model. It offers practical tips for incorporating data into daily tasks and provides CEOs with a vision of what is possible.

\n Format: Hardback
\n Length: 256 pages
\n Publication date: 26 October 2020
\n Publisher: John Wiley & Sons Inc
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In the ever-evolving landscape of marketing, data analytics holds immense potential to supercharge your strategy and propel your business to success. In their groundbreaking book, "Data-First Marketing: How to Compete & Win in the Age of Analytics," distinguished authors Miller and Lim unravel the mysteries of applying data analytics to marketing, irrespective of the size of your organization.

The digital transformation has created a significant gap between what CEOs and businesses expect from marketing and what CMOs and marketing organizations deliver. The key to unlocking the true value of marketing lies in data, encompassing a wide range of factors such as actual buyer behavior, targeting information on social media platforms, and even the metrics of your own marketing campaigns. Data is not just a realm for marketers; it is also a crucial battlefield for businesses, as the judicious application of data analytics can give them a competitive edge in the Age of Analytics.

Miller and Lim guide marketers on their journey to becoming data-first marketing organizations. Drawing on their extensive experience, they provide a step-by-step process that enables businesses to transform their approach. The book includes a self-assessment tool that helps organizations gauge their maturity on the Data-First Marketing Maturity Model, serving as a valuable guide for identifying areas for improvement.

Whether you are a CMO, head of marketing, or a marketing staff member, this book offers practical tips and techniques for incorporating data into your daily tasks. The Data-First Marketing Campaign Framework provides a structured approach to integrating data into marketing campaigns, ensuring that you make informed decisions based on empirical evidence.

Furthermore, CEOs and anyone in the C-suite can use this book as a source of inspiration. It showcases the incredible possibilities that data analytics offers, enabling you to increase pipeline, revenue, customer loyalty, and ultimately drive business growth. By embracing data-first marketing, you can stay ahead of the curve and position your organization for long-term success.

In conclusion, "Data-First Marketing: How to Compete & Win in the Age of Analytics" is a must-read for anyone seeking to leverage the power of data in marketing. By embracing data analytics, you can unlock the full potential of your marketing strategy and propel your business to new heights of success. So, why wait? Start your journey towards data-driven marketing today!

\n Weight: 442g\n
Dimension: 161 x 235 x 23 (mm)\n
ISBN-13: 9781119701217\n \n