Caroline Florence
Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data
Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data
💎 Earn 166 Points (£1.66) on this item.
YOU SAVE £1.68
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.
Couldn't load pickup availability
- More about Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data
Marketers need to use data to build and tell stories that are believable and persuasive. This book provides a practical roadmap to increase influence with data storytelling, drawing on expert trainer Caroline Florence's client work and contributions from experts across data, insights, marketing, and customer experience.
Format: Paperback / softback
Length: 296 pages
Publication date: 03 June 2024
Publisher: Kogan Page Ltd
Marketers are skilled storytellers who create content, marketing strategies, and internal communications. However, their stories must be supported by evidence to be believable and persuasive. Understanding how to use data to build and tell stories is essential in today's marketing landscape. Stories that are grounded in robust evidence and credible data can withstand challenges, provide meaning, offer insight, and engage audiences. This book aims to address the data storytelling skills gap and empower marketing professionals to effectively communicate with their customers and stakeholders. Whether you are a data expert, data anxious, or data sceptic, this book will provide you with the tools to enhance your communication skills. Written by expert trainer Caroline Florence, this book outlines practical strategies for building compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare, and AXA, as well as contributions from experts across data, insights, marketing, and customer experience, this book offers a comprehensive roadmap to increase your influence through data storytelling.
Weight: 460g
Dimension: 233 x 156 x 18 (mm)
ISBN-13: 9781398615038
This item can be found in:
UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
- Delivery times: within 5 - 10 days for international orders.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
