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Ralf Strauss

Data-Driven Customer Engagement: Mastering MarTech Strategies for Success

Data-Driven Customer Engagement: Mastering MarTech Strategies for Success

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  • More about Data-Driven Customer Engagement: Mastering MarTech Strategies for Success

Format: Hardback
Length: 332 pages
Publication date: 31 October 2024
Publisher: Springer International Publishing AG

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.


Dimension: 235 x 155 (mm)
ISBN-13: 9783031642944
Edition number: 2024 ed.

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