Andreas Kramer,Reinhold Mauer
Datenschutz fur Entscheider in Marketing und Vertrieb: Die DSGVO – Vom Spielverderber zum Wettbewerbsvorteil
Datenschutz fur Entscheider in Marketing und Vertrieb: Die DSGVO – Vom Spielverderber zum Wettbewerbsvorteil
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- More about Datenschutz fur Entscheider in Marketing und Vertrieb: Die DSGVO – Vom Spielverderber zum Wettbewerbsvorteil
Format: Paperback / softback
Length: 201 pages
Publication date: 20 September 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Die Autoren zielen darauf ab, erstens in knapper und eingängiger Form Transparenz zu den rechtlichen Rahmenbedingungen durch die DSGVO allgemein und speziell in Bezug auf Aktivitäten in Marketing und Vertrieb zu schaffen.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658419011
Edition number: 1. Aufl. 2023
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