Decoding CEO-Speak

The words of business leaders matter and can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of powerful CEOs and illustrates ways of mining meaning or decoding their written words and speeches. It demonstrates how monitoring the language of CEOs can yield valuable insights into a company's policy, strategy, and ethicality and how it can point to the priorities, values, and personality of the CEO.

\n Format: Hardback
\n Length: 264 pages
\n Publication date: 15 September 2021
\n Publisher: University of Toronto Press
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The words of business leaders hold immense significance, as they possess the power to ignite action, enhance branding, disseminate knowledge, convey values, and shape social and cultural behavior. In their book, "Decoding CEO-Speak," Russell Craig and Joel Amernic delve into the public language of a powerful class of individuals: Chief Executive Officers (CEOs) of major companies. The interest in the behavior and thought processes of CEOs extends beyond their direct stakeholders, encompassing the broader public who are increasingly curious about how these leaders address current issues and engage in community debates.

Through a comprehensive case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, the authors illustrate effective methods for mining meaning or decoding the written words and speeches of CEOs. They critically examine a diverse range of public media, including social media, testimony, and speeches delivered by leaders of prominent corporations. By scrutinizing these sources, "Decoding CEO-Speak" showcases how monitoring the language of CEOs can provide valuable insights into a company's policy, strategy, and ethicality. It also reveals the CEO's priorities, values, and personality, often concealed beneath the surface of their public statements.

This book appeals to a wide audience, including CEOs, senior managers, public relations and media consultants, business professors, students, and corporate stakeholders who seek to uncover the hidden meanings in the words of leaders. It serves as a valuable resource for those who wish to gain a deeper understanding of the messages conveyed by business executives and the impact they have on society as a whole.

\n Weight: 568g\n
Dimension: 165 x 339 x 25 (mm)\n
ISBN-13: 9781487505950\n \n