Alfonso Pellegrino
Decoding Digital Consumer Behavior: Bridging Theory and Practice
Decoding Digital Consumer Behavior: Bridging Theory and Practice
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Format: Hardback
Length: 149 pages
Publication date: 04 July 2024
Publisher: Springer Verlag, Singapore
This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall.
Dimension: 235 x 155 (mm)
ISBN-13: 9789819734535
Edition number: 2024 ed.
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