Decoding Logos: From LOGO Design to Branding

This book explores the evolution of logos and provides best practices for creating a comprehensive brand identity system. It features client case studies and interviews with renowned designers, making it a valuable resource for graphic designers, students, and logo enthusiasts.

Format: Paperback / softback
Length: 260 pages
Publication date: 03 January 2023
Publisher: Hoaki

This captivating book takes readers on a journey, unveiling the origins and evolution of each logo while also providing valuable insights into creating a comprehensive brand identity system. Logos have undergone a remarkable simplification trend, raising questions about how much simpler they can become. A slight alteration to a logotype may now seem like an excessive design effort. The allure of a straightforward logo lies in its authenticity. Through the use of client case studies featuring renowned designers, this essential resource for graphic designers, students, and logo enthusiasts has been thoroughly revised and updated. Interviews with these designers offer invaluable perspectives, revealing their creative processes and thoughts on developing a successful logo.

The book explores the significance of a logo in establishing a brand's identity and emphasizes the importance of simplicity in design. It challenges the notion that a logo must be complex to be effective and highlights the benefits of a clean, concise design that resonates with the target audience. By examining the evolution of logos across various industries and eras, the book provides valuable insights into the trends and techniques that have shaped logo design.

Furthermore, the book offers practical advice on extending a logo into a complete brand identity system. It discusses the importance of consistency in visual elements, such as colors, typography, and imagery, to create a cohesive and recognizable brand. It also provides tips on developing a brand strategy, defining the target audience, and creating a messaging platform that aligns with the brand's values and personality.

In conclusion, this comprehensive book is a valuable resource for anyone interested in logo design or branding. It offers a deep understanding of the origins, evolution, and best practices of logo design, and provides practical insights into creating a successful brand identity system. Whether you are a professional designer, a student, or simply a logo enthusiast, this book will help you enhance your skills and knowledge in this field.

Weight: 780g
Dimension: 152 x 213 x 27 (mm)
ISBN-13: 9788419220004