Deep Purpose: The Heart and Soul of High-Performance Companies

Deep Purpose is a must-read for anyone who wants to build more sustainable organizations. It provides insight into the conversations we must have about how to redefine the role of business in society, restore trust, and enhance our license to operate.

Format: Hardback
Length: 304 pages
Publication date: 10 February 2022
Publisher: Penguin Books Ltd

If you're seeking inspiration to create more sustainable organizations, "Deep Purpose" by Arianna Huffington, Founder & CEO of Thrive Global, is a must-read. This insightful and practical book provides timely insights into redefining the role of business in society, restoring trust, and enhancing our license to operate.

Distinguished Harvard Business School professor Ranjay Gulati takes readers on a journey inside some of the world's most purposeful companies, unraveling the secrets to their success. In recent years, the notion of corporate purpose has faced skepticism due to companies deploying it as a promotional vehicle rather than a genuine commitment. Many leaders struggle to understand the true essence of purpose and engage with it in a meaningful way.

Through extensive field research and interviews with leadership at purpose-oriented companies like Etsy, Lego, and Microsoft, Gulati exposes the fatal mistakes leaders make when attempting to implement a reason for being. He also offers practical strategies for companies to embed purpose more deeply, delivering impressive performance benefits that benefit customers, suppliers, employees, shareholders, and communities alike.

In conclusion, "Deep Purpose" is a valuable resource for leaders who are committed to creating a positive impact on society and the world. By embracing purpose and implementing it in a meaningful way, companies can achieve sustainable success and contribute to a better future for all.

Weight: 508g
Dimension: 164 x 241 x 32 (mm)
ISBN-13: 9780241513392