DeLorean: The Rise, Fall and Second Acts of the DeLorean Motor Company

The rebel auto industry titan behind the DeLorean sports car is revealed in this book, which tells the story of John Z. DeLorean's life and career. The book covers his work with General Motors, the founding of the DeLorean Motor Company, and the car's iconic status in pop culture. Despite its bankruptcy in 1982, the DeLorean car has gained a new following due to its starring role in the Back to the Future movie franchise.

Format: Hardback
Length: 192 pages
Publication date: 03 October 2024
Publisher: Quarto Publishing Group USA Inc

The DeLorean story is a captivating tale of triumph, scandal, downfall, fame, and rebirth. It chronicles the life and career of John Z. DeLorean, a visionary auto industry titan who played a pivotal role in shaping the automotive landscape of the 1960s and beyond. DeLorean's journey began with his successful tenure at General Motors, where he was instrumental in launching the Pontiac GTO and jump-starting the muscle car phenomenon. However, his true legacy lies in the founding of the DeLorean Motor Company in 1975 and the iconic sports car bearing his name, the DeLorean. While the DeLorean was a decidedly American car and company, it was also a blend of Italian design, British financial backing, and a factory built from the ground up in politically fraught Belfast. The story takes a dramatic turn in 1982 when DeLorean becomes entangled in a drug sting, leading to the bankruptcy of the DeLorean Motor Company. Despite being acquitted, DeLorean's efforts to revive his car, his name, and his company were ultimately unsuccessful. However, the DeLorean car gained a newfound popularity in the 1980s and 1990s due to its starring role in the hit movie "Back to the Future." Since the bankruptcy of the DeLorean Motor Company in 1982, several entities have attempted to revive the brand for modern times, but with limited success. Despite this, the DeLorean has achieved pop-culture status and remains well recognized, with growing appreciation among automotive enthusiasts. DeLorean's story dispels common misconceptions about the DeLorean Motor Company and provides a comprehensive account of its history and legacy. The book is beautifully designed and illustrated, making it a must-read for anyone interested in the automotive industry or the DeLorean story.

Weight: 1006g
Dimension: 223 x 262 x 21 (mm)
ISBN-13: 9780760384718