Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation

The book "Digital Transformation in Organizations: Strategies and Cases" provides theoretical and practical insight into how organizations transform into demand-driven businesses by implementing digital technologies such as AI, machine learning, and big data, with global case studies from well-known brands.

Format: Hardback
Length: 180 pages
Publication date: 24 February 2022
Publisher: Taylor & Francis Ltd

This book fills a gap in the market and is an essential read for a wide range of advanced undergraduate and postgraduate programmes, including Strategic Management, Business Innovation, Consumer Behaviour, Digital Transformation, and Entrepreneurship. It offers theoretical and practical insight into how organisations can transform into demand-driven businesses by implementing digital technologies such as Artificial Intelligence (AI), Machine Learning (ML), and Big Data. Concepts are illustrated through global case studies from well-known brands such as Amazon, Google, Uber, Volvo, and Picnic, coupled with reflective questions to encourage analysis.

The book is divided into four parts, each focusing on a different aspect of digital transformation. Part One explores the theoretical foundations of digital transformation, including the impact of technology on organisations and the challenges and opportunities that arise. Part Two provides an overview of digital technologies such as AI, ML, and Big Data, and how they can be used to improve business processes and customer experiences. Part Three showcases global case studies from leading brands that have successfully implemented digital transformation strategies, and Part Four offers practical guidance and tools for organisations seeking to embark on their own digital transformation journey.

One of the key strengths of the book is its ability to bring together a wide range of perspectives and expertise. The authors, who are drawn from various industries and academic backgrounds, provide a comprehensive and interdisciplinary approach to digital transformation. They draw on their own experiences and research to provide insights and examples that are relevant and applicable to a broad range of organisations.

Another notable feature of the book is its use of global case studies. These case studies provide real-world examples of how digital transformation has been implemented in different industries and contexts, and how it has led to significant improvements in performance and competitiveness. The authors use these case studies to illustrate the practical applications of digital technologies and to highlight the challenges and risks that organisations may face during the transformation process.

In addition, the book includes reflective questions and exercises that encourage readers to apply the concepts and insights learned to their own organisations. These questions and exercises are designed to help readers develop a deeper understanding of digital transformation and to develop practical strategies for implementing it in their own contexts.

Overall, this book is an invaluable resource for anyone seeking to understand the impact of digital transformation on organisations and to develop strategies for implementing it effectively. It is a must-read for advanced undergraduate and postgraduate programmes in business and management, as well as for professionals seeking to stay ahead of the curve in the rapidly evolving digital landscape.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032127651