Democracy, Populism, and Neoliberalism in Ukraine: On the Fringes of the Virtual and the Real

This book explores the rise to power of Ukraines President Volodymyr Zelensky, a former comedian with no political background, and analyzes his populist messages through a discourse analysis approach. It argues that the "populist explosion" of the recent decade was a reaction to the inequalities and injustices of the global neoliberal order and that Zelensky's success can be explained by his ability to mix the virtual and the real, euphemizing his neoliberal policies under progressive covers.

Format: Hardback
Length: 130 pages
Publication date: 10 December 2021
Publisher: Taylor & Francis Ltd

This captivating book delves into the enigmatic ascent to power of Ukraine's President Volodymyr Zelensky, a former comedian with no prior political experience. It provides a comprehensive analysis of the populist messages he conveyed to the Ukrainian people through his popular TV show. Employing a discourse analysis approach, the author draws upon two central arguments from critical scholarship: the recent "populist explosion" is a response to the inequalities and injustices perpetuated by the global neoliberal order, and the success of neoliberalism is attributed to its ability to disguise itself under appealing progressive veneers. Through meticulous exploration, the book demonstrates how the "populist explosion" can pave the way for further neoliberalization, while also showcasing how the euphemizing effect can be achieved through the fusion of the virtual and the real, as exemplified by Zelensky's unique political persona. This groundbreaking study is a must-read for scholars and upper-level students engaged in the study of populism, neoliberalism, political communication, media studies, political science, European studies, Ukrainian studies, and discourse analysis. Its insights and revelations will undoubtedly enrich the academic discourse on these critical topics.

Weight: 417g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032132310