Depth Public Relations: After the Masquerade

The book explores the rise of promotional communication and its role in contemporary global culture, emphasizing appearance over substance. It argues that the climate crisis demands a new approach to public relations, one of 'depth public relations' that incorporates ideas from psychology, sociology, philosophy, and climate activism. The principles of depth public relations offer suggestions for theory and practice with profound implications for PR and related fields.

Format: Hardback
Length: 198 pages
Publication date: 23 December 2022
Publisher: Taylor & Francis Inc

The modern global culture, deeply rooted in neoliberalism and the dominance of free market forces, has placed an increasing emphasis on appearance over substance. Individuals and organizations are increasingly judged based on their image and reputation, and social media platforms have provided us with the tools to shape and present our own public persona.

In response to this trend, this book delves into the rise of promotional communication, with a specific focus on public relations (PR). Organizations, ranging from local charities to multinational corporations, employ professional PR staff to manage their promotional efforts, and even public institutions must strategically position themselves in the marketplace to secure funding and approval.

The book raises the question: To what extent has PR contributed to this culture of display, this masquerade of emptiness? The author argues that the climate crisis demands a new approach, one of "depth public relations." This concept draws upon ideas from various fields, including public relations, psychology, sociology, philosophy, and the voices of climate activists and others who seek a deeper connection with the human and non-human worlds.

The proposed principles of depth public relations offer insights and suggestions for theory and practice, with far-reaching implications for PR and related fields. This book will be of interest to scholars and practitioners alike who are keenly exploring the evolving communication environment.

Weight: 540g
Dimension: 234 x 156 (mm)
ISBN-13: 9780815358732