Design and Strategy: A Step-by-Step Guide

Design and Strategy is a practical handbook that bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology, and problem-solving. It is a must-have resource for professionals and students, addressing the design process from the perspective of both the company and the designer.

Format: Hardback
Length: 650 pages
Publication date: 14 December 2022
Publisher: Taylor & Francis Ltd

This comprehensive practical handbook seamlessly connects strategy and design, offering a step-by-step design process infused with a strategic mindset and a wealth of innovative methods for strategy development, design methodology, and problem-solving. It serves as an invaluable guide for planning and executing design projects, ensuring strategic alignment throughout the process and achieving successful outcomes.

Organized around a six-part phase structure that encompasses initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modeling, production and delivery, this book is a must-have resource for professionals and students alike. The phase structure serves as a convenient navigation tool, allowing readers to dip in and out of sections as needed.

Uniquely, Design and Strategy takes a holistic approach to the design process, considering both the perspectives of the company and the designer. For businesses, it emphasizes the strategic value of design in positioning, competition, and innovation. For designers, it teaches how to create solutions that are firmly anchored in strategy, leading to successful outcomes and appreciative clients.

Packed with over 250 illustrations, diagrams, tables, and text boxes, this book provides clear visualizations and explanations to guide readers through each stage of the design process. It encourages designers in various fields, including product design, manufacturing, service design, communication design, branding, and advertising, to think beyond mere shape and color and perceive design through the lens of strategy, process, and problem-solving.

Furthermore, it prompts business managers, innovators, and developers to recognize the immense value of strategic design outcomes. By integrating design thinking into their practices, organizations can unlock new opportunities for growth, competitiveness, and customer satisfaction.

In summary, Design and Strategy is a groundbreaking handbook that empowers designers and business professionals to create impactful and strategic design solutions. It bridges the gap between strategy and design, providing a comprehensive framework for planning, executing, and evaluating design projects. With its rich content, visual aids, and practical insights, this book is a valuable asset for anyone seeking to enhance their design skills and drive business success.

Weight: 1820g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032122908