J. Yang
Design Fusion: Deconstructing West and East
Design Fusion: Deconstructing West and East
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Jamy Yang, an award-winning designer, founded Yang Design, the most influential product strategy and design consultancy in China. This book explores his creative ideology in 15 thematic chapters, covering minimalism, archaeology, the disconnect, DNA, craftsmanship, virtualization, ease of use, visibility, touched, anomalies, semantics, modulation, sustainability, fragmentation, and kindness.
\n Format: Hardback
\n Length: 272 pages
\n Publication date: 12 October 2020
\n Publisher: ACC Art Books
\n
Jamy Yang, an award-winning designer with significant partnerships to his credit, embarked on his career in the industrial design department of the German manufacturer Siemans.
Returning to China permanently in 2004, he founded his own company, Yang Design, which is now considered the most influential product strategy and design consultancy in China.
This book delves into Yang's creative ideology through 15 thematic chapters, ranging from minimalism to kindness. It expands on his theories about the purpose of design, the dislocations that exist today in Chinese culture and aesthetics, as well as the differences between Chinese and Western design.
Contents:
- Minimalism
- Archaeology
- The Disconnect
- DNA
- Craftsmanship
- Virtuality
- Easy to use
- Visuality
- Touched
- The Anomalies
- Semantics
- Modulation
- Sustainability
- Fragmentation
- Kindness
\n Weight: 782g\n
Dimension: 192 x 240 x 24 (mm)\n
ISBN-13: 9781788840774\n \n
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