Design in the Age of Change

Change is inevitable, but we fear it. This book explores how designers can create positive change in the world by reflecting on the past and present and projecting personal images of the future. It features a foreword written by the president of the World Design Organization and a conclusion by Ken Friedman.

Format: Paperback / softback
Length: 208 pages
Publication date: 18 March 2022
Publisher: Intellect Books

Change is an inescapable aspect of life, serving as the sole constant in our ever-evolving journey. While we may harbor a natural fear of the unknown, we often seek solace in the familiar, embracing routines and conventions that provide a sense of security. The fear of change arises from our lack of understanding and awareness of its potential impact on us. However, it is essential to recognize that change is a catalyst for progress. It can occur spontaneously, driven by circumstances beyond our control, or it can be initiated by our desire for growth and transformation.

In 2020, the world witnessed the most significant change in our lifetimes. A global pandemic, social inequalities, climate change, racial injustices, riots and unrests, gender struggles, and rapid advancements in technology converged, creating a perfect storm of disruptions. This transformative period gave birth to what became known as the "new normal." As designers, we are uniquely positioned to thrive in times of change. Our job entails transforming existing situations into better or more preferred ones. Some designers rely on their imagination and personal experiences, while others use evidence-based research to inform their work. Regardless of our approach, we share a common belief that we can make a positive impact on the world, whether on a micro or macro level.

During this period of immense change, Gjoko Muratovski, a renowned design thinker, invited ten highly influential design figures to contribute their perspectives. These individuals include iconic design leaders such as Carole Bilson, Karim Rash, and Jonathan Ive, who have made significant contributions to the field. Their insights and experiences provide valuable insights into the role of design in shaping our world during these challenging times.

In conclusion, change is inevitable, and it is essential to embrace it as a catalyst for growth and progress. While we may fear the unknown, we can find comfort in the knowledge that designers are uniquely positioned to create positive change in our world. By leveraging our creativity, expertise, and commitment to making a difference, we can shape a better future for ourselves and generations to come.

Weight: 262g
Dimension: 130 x 198 x 20 (mm)
ISBN-13: 9781789385458