Design Thinking for New Business Contexts: A Critical Analysis through Theory and Practice

This textbook explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between design and business. It outlines the evolution of design thinking and its relationship with business, provides in-depth studies of design thinking in turbulent business contexts, and articulates that design thinking is essential for establishing dynamic interdisciplinary thinking models that lead to organizational innovation.

Format: Paperback / softback
Length: 210 pages
Publication date: 28 April 2022
Publisher: Springer Nature Switzerland AG

This comprehensive textbook delves into the dynamic realm of the modern business landscape, employing the lens of design thinking and contemporary industry practices to bridge the gap between design and business domains. It traces the evolution of design thinking and explores the intricate relationship between business and design, offering in-depth examinations of design thinking in turbulent business contexts, encompassing themes such as sustainability, branding, and organizational innovation. At its heart, the book asserts that design thinking is essential in cultivating dynamic interdisciplinary thinking models that drive organizational innovation. Through a blend of case studies and learning tasks, the book presents design thinking as an organizational philosophy rather than a mere problem-solving tool, empowering readers to embrace its transformative power in their professional endeavors.

Weight: 354g
Dimension: 154 x 233 x 23 (mm)
ISBN-13: 9783030942052
Edition number: 1st ed. 2022