Shulph Ink
Design-Centered Entrepreneurship
Design-Centered Entrepreneurship
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- Condition: Brand new
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- More about Design-Centered Entrepreneurship
Design-Centered Entrepreneurship is a concise problem-solving approach to developing a unique business concept, based on extensive research and field testing. It provides step-by-step guidelines for exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success. The second edition has been updated to include social entrepreneurship, more international examples, and enhanced support materials. It is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.
Format: Hardback
Length: 332 pages
Publication date: 27 April 2022
Publisher: Taylor & Francis Ltd
Design-Centered Entrepreneurship is a comprehensive guide that offers a practical and problem-solving approach to developing a unique business concept. It is grounded in extensive research and field testing, providing step-by-step guidelines to help students explore market problem spaces, uncover overlooked opportunities, reframe customer problems, create business solutions, and sustain success. The book draws on methodologies from the world of design, empowering students to transform opportunity recognition into viable business concepts.
To enhance accessibility, the book is accompanied by numerous useful diagrams that organize key concepts and make them easily understandable to readers. This second edition has been updated to include social entrepreneurship, more international examples, and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual, making it an ideal text for entrepreneurship and new venture creation courses that emphasize design thinking.
By adopting a design-centered approach, students will gain the skills and tools necessary to identify and address real-world problems, develop innovative solutions, and create sustainable businesses that have a positive impact on society. Whether you are an aspiring entrepreneur or a business professional seeking to enhance your skills in design thinking, Design-Centered Entrepreneurship is a valuable resource that will help you achieve your goals.
Dimension: 246 x 174 (mm)
ISBN-13: 9781032070162
Edition number: 2 ed
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