DesignedUp: A designer's guide on how to lead inside the tech industry

Carters new book, DesignedUp, is a useful guide for the modern design practitioner who sits at the intersection of the IT consultancy and agency world. It provides a roadmap to get a seat at the table and redesign the table to fit tech-driven organizations needs to succeed. By sharing perspectives, methods, frameworks, and hero stories from global Tech & Design leaders, the book helps designers eliminate obstacles and become design leaders who can effectively influence everyone from engineers to C-level execs.

Format: Hardback
Length: 224 pages
Publication date: 01 June 2023
Publisher: Taylor & Francis Ltd

Carters new book, DesignedUp, is a valuable guide for modern design practitioners who navigate the intersection of IT consultancy and agency worlds, charting their own course across diverse companies' interests. This choice leads to exciting opportunities and challenging pitfalls, which Carter has adeptly navigated throughout her impressive career. For those who have been in the field for some time, this book offers a refreshing antidote to any career doldrums.

Dr. John Maeda, Vice President of Design and Artificial Intelligence at Microsoft, praises Carter's work, stating that she has provided designers with the roadmap to secure a 'seat at the table' and redesign it to suit the needs of tech-driven organizations. Jeff Gotthelf, author of Lean UX and Sense & Respond, emphasizes that designers often face challenges in tech companies and consultancies, where their value is often underestimated or overshadowed by decision-makers who lack understanding or appreciation of design's impact. DesignedUp aims to help designers overcome obstacles and become influential design leaders who can effectively communicate with engineers, C-level executives, and beyond.

The book offers perspectives, methods, frameworks, and hero stories from global Tech & Design leaders, including Rebecca Parsons, CTO at Thoughtworks; Andreas Markdalen, Global Chief Creative Officer at frog; Lauren Pleydell-Pearce, Executive Creative Director at PwC UK; Dr. Andy Polaine, Ex-global Group Design Director at Fjord. By sharing these insights, DesignedUp empowers designers to overcome challenges, influence decision-makers, and drive design excellence in their organizations.

Weight: 610g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032362144