Designing Fashion's Future: Present Practice and Tactics for Sustainable Change

Designing Fashion's Future explores how design shapes the material and symbolic worlds of fashion, based on over 50 interviews with industry professionals from diverse contexts. It challenges the notion of design as a decision-making process and emphasizes the broader role of design as a process, object, and agent that shapes fashion.

Format: Paperback / softback
Length: 240 pages
Publication date: 14 January 2021
Publisher: Bloomsbury Publishing PLC

The book also includes a series of case studies that explore the complex relationships between design,identity,and consumption. These case studies range from high-end fashion brands to streetwear labels,and from luxury goods to fast fashion. By examining these case studies,Designing Fashion s Future reveals how design can be used to create meaningful connections between people and their clothes,and to promote sustainable practices within the fashion industry.

Designing Fashion s Future offers a comprehensive and interdisciplinary approach to understanding design practices within the fashion industry. By exploring the complex relationships between design,identity,and consumption,the book provides a roadmap for fashion professionals and scholars seeking to navigate the rapidly changing landscape of the industry.

Introduction:
Fashion design is often perceived as the exclusive domain of elite professionals, or as a mere step in the apparel value chain. However, Alice Payne's book, Designing Fashion's Future, challenges this narrow perspective by presenting design as a multifaceted process, object, or agent that shapes the material and symbolic worlds of fashion. By drawing on over 50 interviews with industry professionals from diverse regions, including Australia, Asia, North America, Europe, and the United Kingdom, Payne offers a rich and nuanced understanding of contemporary industry practices.

Diverse Perspectives:
One of the key strengths of Designing Fashion's Future is its commitment to diverse perspectives. The book brings together professionals from multinational retailers, independent and experimental contexts, and across different sectors of the fashion industry. This diversity ensures that the discussion is grounded in contemporary industry practices and challenges the notion of design as a purely aesthetic or commercial endeavor.

Case Studies:
The book also includes a series of case studies that explore the complex relationships between design, identity, and consumption. These case studies range from high-end fashion brands to streetwear labels, and from luxury goods to fast fashion. By examining these case studies, Payne reveals how design can be used to create meaningful connections between people and their clothes, and to promote sustainable practices within the fashion industry.

Comprehensive Approach:
Designing Fashion's Future adopts a comprehensive and interdisciplinary approach to understanding design practices within the fashion industry. The book draws on insights from various fields, including design history, cultural studies, sociology, and marketing, to provide a holistic understanding of the role that design plays in shaping fashion. This interdisciplinary approach allows readers to gain a deeper appreciation of the complex relationships between design, identity, and consumption, and to explore new avenues for sustainable fashion practices.

Conclusion:
In conclusion, Designing Fashion's Future is a valuable resource for fashion professionals, scholars, and anyone interested in understanding the complex relationships between design, identity, and consumption. By presenting design as a process, object, or agent that shapes the material and symbolic worlds of fashion, Payne offers a fresh perspective on the industry that challenges traditional notions of design and promotes sustainable practices. The book's diverse perspectives and comprehensive approach make it an essential read for anyone seeking to navigate the rapidly changing landscape of the fashion industry.

Weight: 376g
Dimension: 156 x 232 x 17 (mm)
ISBN-13: 9781350092464