Companies are using lean development to revolutionize their product and service offerings, and Ford Motors used it to pull off one of the most impressive corporate turnarounds in history. James Morgan and Jeffrey K. Liker's book "Designing the Future" provides an actionable approach to building a better future for your business fueled by an iterative, integrated process that relies on simultaneous engineering, linking strategy, and vision.

Format: Hardback
Length: 400 pages
Publication date: 20 November 2018
Publisher: McGraw-Hill Education

How Companies are Using Lean Development to Revolutionize Their Product and Service Offerings

Companies are leveraging lean development to transform their product and service offerings, offering valuable lessons for business leaders seeking innovation. Ford Motors' remarkable turnaround is a testament to the power of lean principles. By avoiding common mistakes and focusing on the fundamentals of vehicle development, Ford achieved a significant corporate turnaround.

In their book "Designing the Future," lean product development expert James Morgan and renowned lean guru Jeffrey K. Liker explore why many companies have struggled with implementing lean in operations, with limited impact on their overall business. They provide an actionable approach to bringing the best of lean management to enterprises, linking business strategy to superior customer value.

The authors outline a comprehensive approach to building a better future for businesses, fueled by an iterative and integrated process that relies on simultaneous engineering and collaboration. They demonstrate how to empower skilled and talented individuals to make collaboration and innovation a habit, ensuring full implementation of lean principles.

"Designing the Future" offers a groundbreaking guide that takes readers through every step of the business-transformation process, from strategic vision to value stream creation for maximum customer value delivery. By creating a flexible and iterative process, companies can adapt to changing market demands and stay ahead of the competition.

In conclusion, lean development is a powerful tool for companies seeking to revolutionize their product and service offerings. By embracing lean principles and implementing an iterative and integrated process, businesses can create a better future for themselves and their customers. The lessons learned from Ford Motors' remarkable turnaround can be applied to any business leader looking to drive innovation and success.

Weight: 638g
Dimension: 163 x 235 x 36 (mm)
ISBN-13: 9781260128789