Destination Marketing: Creating Memorable Tourism Experiences

Destination Marketing: Creating Memorable Tourism Experiences provides a comprehensive overview of destination marketing, covering tourism attractors, the destination marketing mix, promotional tools, branding methods, and more. It is valuable for hospitality programs, researchers, tourism marketing professionals, and anyone interested in promoting destination tourism.

Format: Hardback
Length: 172 pages
Publication date: 29 December 2022
Publisher: Apple Academic Press Inc.

Destination Marketing: Creating Memorable Tourism Experiences is a comprehensive guide that delves into the art of leveraging marketing strategies to craft unforgettable travel experiences for visitors at specific destinations. The book begins with an introduction that provides a historical overview of destination marketing, its evolution, key definitions, and the various factors that shape its landscape. It also explores the diverse environments and value chains associated with destinations, as well as consumer behavior and segmentation, targeting, and positioning strategies.

The authors then delve into the diverse range of tourism attractions that draw visitors to different destinations. These attractions encompass heritage tourism, agro-rural tourism, natural and scenic wonders, man-made marvels, spiritual and religious pilgrimage, wildlife exploration, business tourism, festivals, art and culture, sports and adventure, wellness and medical tourism, culinary delights, special interest tourism, and stopover tourism. Each attraction is explored in detail, highlighting its unique characteristics and value proposition.

The destination marketing mix, a crucial component of effective destination marketing, is also discussed in depth. The seven Ps of destination marketing—product, price, place, promotion, people, physical evidence, and packaging—are explored, along with promotional tools and techniques such as advertising, branding, and social media marketing. The book also addresses destination branding methods, including the selection of memorable names, URLs, symbols, characters, slogans, and jingles that help create a strong and distinctive brand identity for a destination.

Additional chapters focus on destination marketing organizations, performance measurement tools, the use of social media and digital marketing, proven strategies for destination marketing, including segmentation, targeting, and positioning, the role of sustainability in destination marketing, the gap between theory and practice, and the future of destination marketing. The book examines advancements in technology, health and safety issues, and the potential opportunities and challenges that lie ahead for the industry.

Overall, Destination Marketing: Creating Memorable Tourism Experiences is a valuable resource for tourism professionals, policymakers, and enthusiasts alike. It provides a comprehensive and insightful examination of the various aspects of destination marketing, offering practical insights and strategies for creating memorable travel experiences and building strong and sustainable tourism destinations.

Weight: 503g
Dimension: 229 x 152 (mm)
ISBN-13: 9781774910269